Service Design & Innovation Certifications

3

Levels

Ar/En

language

2-5 Days

duration

Service Designers/ Team Leaders

audience

Overview

The CXSA Service Design Certification curriculum is designed to cover the evolving

practices that make up core & differentiated approaches to Service Design Innovation:

  • Learn how to apply design thinking & innovation to identify & solve organisational challenges and create new opportunities. This is where most business differentiation and strategic impact resides.
  • Fixing the basics is the domain of data-driven experience design. Building the differentiators and delivering revenue, cost and strategic driven value is the domain of human-centric experience design & innovation. Companies that wish to challenge to be amongst the best need both.

Learning Path

This introductory level is perfect for beginners who want to understand the core concepts and principles of Service Design. You’ll gain a solid foundation in this innovative field and set the stage for your journey ahead.

WHO IS THIS FOR?

  • Individuals new to Service Design
  • Business owners seeking to improve customer experiences
  • Anyone interested in creating user-centric solutions

WHAT YOU WILL LEARN -Enhanced Skills

  • Introduction to Service Design thinking
  • Customer journey mapping basics
  • Ethnographic research techniques
  • Prototyping and testing fundamentals

Topics Covered:

  • Service Design Principles
  • Customer-Centricity
  • User Research
  • Ideation and Prototyping
  • Basics of Service Blueprints

As a Service Design Pioneer, you will build upon your foundation and develop advanced skills and techniques. This level is tailored for those ready to dive deeper into the intricacies of designing exceptional services. 

Who is this for: 

  • Experienced Service Designers looking to elevate their practice
  • Design professionals seeking to specialize in services
  • Managers aiming to lead service innovation initiatives

WHAT WILL YOU LEARN – Enhanced Skills in Service Design

  • Advanced customer journey mapping and analysis
  • Co-creation and collaboration strategies
  • Service ecosystem mapping
  • Design thinking for complex challenges

Topics Covered:

  • Advanced Prototyping
  • Designing for Emotional Engagement
  • Systems Thinking
  • Co-creation Workshops
  • Service Ecosystem Analysis

Become a Service Design Master and take your skills to the pinnacle of excellence. This level is designed for those who aspire to lead, innovate, and transform organizations through Service Design.

Who is this for: 

  • Senior executives and leaders driving organizational change
  • Entrepreneurs aiming to disrupt industries with service innovation
  • Seasoned Service Designers pursuing mastery

WHAT WILL YOU LEARN – Enhanced Skills in Service Design

  • Strategic service design for organizational transformation
  • Design leadership and change management
  • Creating and leading Service Design teams
  • Measuring and optimizing service performance

Topics Covered:

  • Design Leadership
  • Organizational Change through Service Design
  • Service Design Metrics and KPIs
  • Leading Service Design Teams
  • Designing for Sustainability